Mobile Marketing Offers

A good business is always measured in terms of Return on Investment. ROI signifies the effectiveness of any business strategy. How much you invested and how did it turn up is all that decides the profits earned in a business. As far as advertising is concerned, ROI can simply be put as the amount of sale generated by the advertising. The more the sale an advertisement is able to generate, the more ROI it is supposed be bringing.

There are various means and methods of advertising. Print media, digital media, billboards, etc are some traditional ways of advertising. However changing lifestyles and lifestyles changing technology is demanding more form the advertisers. Gone are the days of lifeless print advertisements. Though these are cheaper to produce, these fail to provide sufficient information owing to space constraints. On the other hand, digital media advertising is catchy with the mix of audio and visual effects, but is costly and cumbersome to produce. Advertising on the internet is limited in its reach.

Advantage 1: Mobile marketing is inexpensive

Mobile marketing is certainly the most economic means of advertising and marketing in comparison to the traditional methods of marketing and advertising. The charges of bulk SMS and SMS marketing has come down to an affordable level. Thereby, mobile marketing can garner better ROI than any other marketing methods.

Moreover, at such less expense, mobile marketing has a potential to reach a huge cache of customers within a time as short as a snap of the fingers. No other means of marketing offers this unique advantage. The text message sent to the customers lies with them as long as they do not delete it intentionally. That gives freedom to the users to respond to the SMS whenever they feel to do so. This non compelling characteristic of mobile marketing has been, in fact, responsible in popularizing it.

Advantage 2: Response generation is excellent

As text message sent for mobile marketing gives freedom to the users to respond as per their convenience, it has been effective in generating excellent response. Text messages can include short codes and interactive menu that can offer added information to the desired customer. Additionally, it can incorporate URL to allow customers to visit the website for having in-depth look into the firm. Not only that, it can offer mobile coupons to lure the customers.

All these techniques have been effective in generating excellent response to mobile marketing campaign and covert more leads to customers; thus bringing in more business, profit and increase ROI.

Mobile Marketing for Dry Cleaners

Be it jewelry or laundry, every business has its own set of competitors and their number is constantly on the rise. The aim of every business is to garner more and more profits everyday. But given the large number of competitors vying for their share, small businesses are in for some drop in their earnings provided they do not adopt innovative marketing strategies.

Dry cleaners and laundry services fall among the small or medium businesses. These services are much needed for the people as they do not have time to do their laundry in modern day’s hectic lifestyles. Here lies the opportunity for the dry cleaners to offer specialized services to the people amidst their busy schedule.

Mobile marketing offers an effective solution to small and medium businessmen like dry cleaners. Mobile marketing has some unique features that can immensely help in reaching and widening customer base. Some of the innovative and interesting features of mobile marketing are:

* Short code
* Mobile coupons
* Bulk SMS
* Interactive marketing
* SMS marketing and many more.

Let us see how these features can be utilized by dry cleaners.

* Mobile coupons: Dry cleaners can send mobile coupons to the users to grant them discounts on the services. Anyway, people have to get their clothe dry cleaned; if they get a discount at your store, they will be willing to avail it to save money. This can bring in more customers to your shop and in turn, generate more income.
* Special offers through SMS: You can send text messages or bulk SMS to your targeted customers to inform them about special offers. You can apply this strategy to bring in business even on the slow days.
* Reminders to bring in clothes: You can send reminders in the form of text messages to your customers at specific time of the day to bring in the clothes. This will ease a lot of troubles that customers take to remember their tasks for the day.
* Short code: In case you are offering door to door service, you can define a customized short code and keyword that customers can use in case they want to inform you that they need your service or want to seek more information.

Thus, mobile marketing offers a technical solution to businesses like dry cleaners to take their business to every possible customer who hold a mobile phone. This simple everyday gadget can do wonders to expand your business without incurring huge expenditure.

A Brilliant Marketing Method

What just happened to me has left me grinning from ear to ear in amazement, no not that!
I was about to write about something completely different but I just have to write about what just happened to me instead.

If you’re a marketing expert yourself then see how long it takes you to figure out where I’m heading with this. Otherwise, get ready to learn something valuable.

Ok, so I arrived home from work and checked the post. Amongst the usual junk, there was a handwritten letter with a 2nd class stamp on it. The rest of the junk went straight into the bin unread and I curiously opened the letter.

It becomes apparent that the envelope contains just a torn out newspaper article with a Post-It note attached. The note reads: “Jason, I saw this in the Times and I thought of you. This guy is brilliant. Have a look at his website. J.”

The article is a Times article about “Britains leading business expert” who’s photographed next to Duncan Bannatyne (a well known leading UK entrepreneur). This article explains how this Internet marketing expert has turned around UK companies and increased their profits dramatically.

I spent the next half an hour trying to figure out who with the initial J knows I’m interested in Internet marketing and would bother to send me this in the post. I spent the next 15 minutes reading the article and agreeing that the guy in it really seems to know his stuff. I spent the next ten minutes looking at his website.

Then it came to me, what’s the postmark on the letter. It was Maidstone, Kent, in the UK. Who would send me this from Kent? Did I recognise the hand writing? And then it dawned on me…

The note and address were written very neatly in blue ink. Too neat, in fact all of the a’s looked identical. This wasn’t handwritten, it was printed in a blue handwriting font, like the red font on my own homepage.

Now, I don’t know if you’ve ever heard of Dan Kennedy. He’s a marketing expert and I’ve read some of his books. He often talks about how handwritten envelopes, letters and real stamps rather than business postage paid marks command much more attention.

I’d just fallen for this trick myself. The newspaper article most probably wasn’t real either and I finally knew who it was from, the marketing expert the article was about, he’d sent it to me.

When you consider that recent studies have shown that the two types of people who anyone takes any notice of nowadays are experts and peers, you’ll realise why this marketing method is so effective.

Never have I received what I would normally consider junk, read it, think about it all afternoon, visit the website and then write a blog post about it. This sort of mail doesn’t normally deserve more than a few seconds of my time, but this commanded my whole afternoon.

So if you ever do any direct mail marketing then you should consider what happened to me today, it obviously works, extremely well.

The funnies thing is, even though I sussed out this marketing guys technique I don’t just think he’s a scam artist who’s sending me junk, I think he really is as good at marketing as his fake article makes him out to be. Truly brilliant. Maybe I’ll go back to his website.