Tagged: Marketing Strategies

Strategies For Hospitality Marketing

Many hospitality business owners are constantly looking for ways to increase their client and customer base, but are not sure of what hospitality marketing tactics they should use. Many would like to know how they can get their business into the line of sight of new customers and also how they can reach a much broader target audience. If you are looking to expand your business, there are some marketing tips for hospitality business that will help you to be successful.

Whatever part of your hospitality business you are trying to promote, you need to know what the most effective hospitality marketing strategies are and how to communicate to your potential customers effectively. If you want to earn more revenue from your efforts with different marketing strategies, but do not have a large budget, these few different tactics and methods will help you start to see more income.

Free classified ads are a good way to get your business name out there locally and also to other markets as well. There are many different publications that are in print now that and also online listings that you can find that are free. Using the internet to list your business will be helpful to your hospitality marketing strategy because of the wide range of people that may see the advertisement. Create an ad that is clear, clean, and not too wordy to appeal to the client base that you are looking to attract.

Pull-tab posters may not be as fancy as some advertisements, but they are an effective way to connect with customers in a different and inexpensive way. Use the posters as an addition to your hospitality marketing plan and post them in places where you can reach potential clients. Office buildings and doctors offices may need lodging or services for clients and patients and by having your poster there your business will be fresh in their minds. The bottom of your poster should have the pull tabs printed and cut with clear contact information. The customer can pull one off and have it for later when they are trying to recall the name of the business that they saw on the poster.

Social media is a large factor in marketing today. It has become one of the quickest and easiest ways that you can make your presence known to many people all at one time, from your home computer. With just a few clicks you can post information about your business on Facebook, Twitter, and blogs for free. Social Media should be a large part of you hospitality marketing strategies because of how popular it is today. There are many different options for targeting specific people and customizing your ads through these channels that you really cannot afford not to use them.

Rich Site Summary is a marketing

RSS or Rich Site Summary is a marketing tool that has a lot of unexplored potential. Although many internet users use RSS, many more are still unaware of the RSS marketing potential. If you are one among those who are still unaware of the marketing potential of RSS, it is high time that you switch over from being a non-RSS internet user to a RSS internet user. Here are the different ways RSS marketing strategies can help you to promote your products and score a sell with your products.

First, RSS is not email. Email, as a marketing tool, has grown quite cliché over the years. So much so, the usual practice of sending business proposals through email is often unsuccessful as the emails stand the chance of being marked as spam. RSS frees your email from the ghost of spam. With your own RSS feeds, you can now (automatically) periodically communicate with your consumer base without fearing that your communication will be marked as spam and deleted even before they are read. However, you must be able to use your RSS feeds as an intelligent PR tool in order to get full benefit of the RSS marketing strategies. One thing that should be mentioned here is that if you are fond of old fashioned emails, then there is a solution for that too. Several RSS to email conversion services like Feedburner, Feedblitz, Zookoda and Aweber lets you send your RSS feeds as emails. What more, you can even include your company/brand logo in the emails. These services even allow you to import subscriptions from your inbox to the mailing list. The best idea is to use RSS subscriptions for those who are reluctant to give their email ids to you and for the rest use plain old-fashioned email.

Since, we are discussing email, we should also discuss the newsletters issue. RSS is considered better placed than newsletters because the RSS feeds are automatically sent to the recipients whenever they are ready. This is not the case for newsletters. You have to manually prepare a newsletter (that takes time) and send it to the different email addresses in your mailing list. Now, if you are fond of gathering as many email ids as you can as your marketing strategy, what you should do is send the newsletters through RSS and make the newsletters interactive. This will ensure that the people who are receiving your newsletters are encouraged to talk back to you. The more people will talk back to you, the more number of email ids you will gather.

Since getting across to a continuously increasing number of people is the key point of any marketing strategy, you should also use the social media sites plus RSS combination. Social media sites like twitter and facebook are a great way to stay in touch with your subscribers. Services like twitterfeed lets you post your RSS feeds directly to your social media accounts. Another such service is the facebook based RSS graffiti that transfers your RSS feeds on your other sites to your facebook wall postings. Not only that, your RSS feeds start appearing on the newsfeeds of your friends and fans.

Mobile Marketing for Dry Cleaners

Be it jewelry or laundry, every business has its own set of competitors and their number is constantly on the rise. The aim of every business is to garner more and more profits everyday. But given the large number of competitors vying for their share, small businesses are in for some drop in their earnings provided they do not adopt innovative marketing strategies.

Dry cleaners and laundry services fall among the small or medium businesses. These services are much needed for the people as they do not have time to do their laundry in modern day’s hectic lifestyles. Here lies the opportunity for the dry cleaners to offer specialized services to the people amidst their busy schedule.

Mobile marketing offers an effective solution to small and medium businessmen like dry cleaners. Mobile marketing has some unique features that can immensely help in reaching and widening customer base. Some of the innovative and interesting features of mobile marketing are:

* Short code
* Mobile coupons
* Bulk SMS
* Interactive marketing
* SMS marketing and many more.

Let us see how these features can be utilized by dry cleaners.

* Mobile coupons: Dry cleaners can send mobile coupons to the users to grant them discounts on the services. Anyway, people have to get their clothe dry cleaned; if they get a discount at your store, they will be willing to avail it to save money. This can bring in more customers to your shop and in turn, generate more income.
* Special offers through SMS: You can send text messages or bulk SMS to your targeted customers to inform them about special offers. You can apply this strategy to bring in business even on the slow days.
* Reminders to bring in clothes: You can send reminders in the form of text messages to your customers at specific time of the day to bring in the clothes. This will ease a lot of troubles that customers take to remember their tasks for the day.
* Short code: In case you are offering door to door service, you can define a customized short code and keyword that customers can use in case they want to inform you that they need your service or want to seek more information.

Thus, mobile marketing offers a technical solution to businesses like dry cleaners to take their business to every possible customer who hold a mobile phone. This simple everyday gadget can do wonders to expand your business without incurring huge expenditure.